OnSiteCall

Phone’s ringing. Hands full.

Missed calls add up.

Put in your calls a week, the share you answer and your average job. Move the assumptions and see the revenue that could be at risk. It is an estimate, not a measurement of your shop.

A plumber under a kitchen sink while his phone rings on the floor, out of reach.

Three numbers you know.

What the missed ones cost.

Everything else is worked out in the open, and both assumptions are sliders you can move.

45Every ring on the business line in a normal week, new callers and current customers alike. Robocalls are not worth counting.
70%The share where somebody actually spoke to the caller. Voicemail counts as missed here; the assumptions below account for callbacks.
$340What a typical booked job is worth in revenue: the invoice total, not the profit on it.

Your assumptions

75%Somebody with water on the floor is working down a list. This is the share of missed callers who never try you again.
50%Not every caller was ever going to book. This trims the loss to the calls with a real job behind them.

Move these if your shop runs differently. The number follows.

Estimated revenue at risk

$7,820a month

$93,840 a year

One week on your line31 answered · 14 missed

61
missed a month
46
never call back
23
potential jobs missed

What this means

Under these assumptions, 23 potential jobs at $340 is $7,820 a month in revenue, not profit. It is an estimate, not a claim about results from OnSiteCall.

No hidden multiplier.

Here is exactly what it did.

Five steps, in order, with both judgment calls named.

  1. Calls a week, minus the share you answermissed calls a week
  2. Times 4.33, the weeks in an average monthmissed calls a month
  3. Times the share who ring the next shop insteadcallers who never return
  4. Times the share who would have bookedpotential jobs missed
  5. Times your average jobrevenue at risk
  • 75% assumed not to call back

    An editable example, not an industry statistic. Replace it with what you see when you return calls.

  • 50% assumed to book

    Another editable example, not a measured conversion rate. It assumes half of the callers who never came back would have become jobs.

  • Revenue, not profit

    The answer is invoice totals at risk, before parts and labor. It is the size of the leak, not what would land in your pocket.

What it can’t know. This is arithmetic, not a forecast. It cannot know your market, your close rate or your season, so treat it as the shape of the leak rather than a promise. It does not describe results from OnSiteCall.

When you can’t pick up.

Give them another way in.

Calls still ring your own phone. Your website form and chat take the job details when you can’t pick up, and you text back from your business number when you can.

  1. Lead forms on your own website

  2. Website chat that answers from your details

  3. Texts from your business number

A website lead in OnSiteCall with the customer’s job details and the photos they sent.

Questions about the missed call calculator.

The ones a skeptical owner asks, answered straight.

Where do the default assumptions come from?

They are editable examples, not survey results or measured industry averages. Put in your own numbers and the estimate follows.

Does a missed call really cost a whole job?

Not every one. That is what the two assumption sliders are for: they narrow the missed calls down to the people who never called back, then to the ones who would have booked.

What counts as a missed call?

Any call where nobody spoke to the caller: it rang out, went to voicemail, or sat on hold until they gave up. Robocalls are not worth counting.

What can I actually do about the misses?

Set a callback routine, arrange cover during busy hours, record a greeting that tells callers when you will call back, and give customers another way to reach you, such as a website form. This calculator does not answer calls or predict the results of any service.

Is anything I type here saved?

No. It runs in your browser, there is no account and nothing is sent anywhere. Close the tab and it is gone.

Another way in.

Keep the next inquiry moving.

See how website leads connect to estimates, jobs and invoices.

Try it free for 15 days. No credit card required.

Almost ready.

Coming soon.

We’re opening OnSiteCall to new shops soon. Leave your email and we’ll tell you the day it opens.